So, Urban Outfitters is stepping in the raw denim game with the brand called
Unbranded.Here's the explanation from the website:
No branding. No washes. No embroidery. No ad campaigns. No celebrities. Just top-quality rope-dyed 14.5 oz. Japanese selvedge denim, expertly constructed with spare detailing in 3 perfect fits. Finished with copper-top donut buttons, blue selvedge stitching and a leather patch at the rear waistband. Raw denim will stretch with wear and shrink with washing, and indigo dye may transfer to lighter surfaces. For pronounced personalized fading, wear your Unbranded Denim for several months without washing. Exclusive to Urban Outfitters. Imported. Machine wash.
As you can see the specs are really amazing and they got three different fits: skinny, tapered and slim straight fit. This is a really nice jeans for those who want to start their experience with raw denim but don't want to splurge much because the price tag for this jeans is $78.
With this price tag, it will directly compete with Naked & Famous for its price and philosophy and it will indirectly compete with A.P.C for the simplicity.
Tapered
Skinny
I don't know about you, but it's the weight that does it for me. Not even the Uniqlo selvage has this kind of weight. So we are just gonna have to wait for the sample fade to see how good it is.